Privacy Policy & Terms Of Use

Privacy Policy

Maggie Beer Holdings (MBH), recognises the importance of your privacy. We hold personal information about you in accordance with the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth). This privacy policy describes how we manage your personal information and safeguard your privacy. This privacy policy applies to all entities in the MBH Group listed in Annexure A.

Collecting Personal Information About You

What is personal information?

Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether that information is true or not and whether recorded in a material form or not.

Sensitive information is a subset of personal information that is generally afforded a higher level of protection. It includes your health information as well as information about your racial or ethnic origin, political opinions, membership of political, professional or trade associations, or trade unions, religious beliefs, sexual orientation or practices and criminal record.

The kinds of personal information we hold

We only collect personal information that is reasonably necessary for our functions and activities. The kinds of personal information we collect and hold will depend upon the type of products and services we provide to you or purchase from you, and may include:

  1. Your name, address, and other contact details.
  2. Your date of birth.
  3. Credit related information.
  4. Records of and information about communications between us and you, including complaints, whether by telephone, email, mail or in person, and which may include health information.
  5. Information and opinions that you provide us when you respond to one of our surveys.
  6. Information that you post to one of our websites or social media pages.
  7. Information that you provide to us when you complete a job application.
  8. Information that you provide to us when you enter a competition or trade promotion conducted by us.

We will usually collect your personal information from you, but we may also collect it from third parties, depending on the type of products and services we provide to you or you purchase from us. This may include:

  1. Credit and related information from a credit reporting body.
  2. Information about you given to us by a family member or other person acting on your behalf.
  3. Information about you from other suppliers of our products.

Where practical, you can deal with us anonymously or using a pseudonym if you wish. However, in many instances, if we cannot identify you or if you do not provide us with the personal information we request, then we may not be able to provide you with our products or services, respond to your enquiries or complaints, or assess credit or job applications.

Cookie Policy

In addition to any personal information that you provide to us via one of our websites, such as when you complete an online form, our websites may use cookies to capture data about your internet activity. We do not use cookie data to personally identify you. If you do not want to use cookies, you can set your internet browser to reject them.

Links to Other Sites

You may be able to access external websites by clicking on links we have provided. Those other websites are not subject to our privacy standards, policies and procedures. You will need to contact or review those websites directly to ascertain their privacy standards, policies and procedures.

How We Hold Your Personal Information

We take reasonable steps to protect your personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. We hold personal information in electronic documents on our own password protected IT system, or on a ERP database hosted by a third party storage provider. Where in hard copy, documents containing personal information are held at secure locations within our offices.

Where we no longer need your personal information for a purpose for which we are permitted to use it under the Privacy Act, we will take reasonable steps to destroy or de-identify this information, unless we are required by or under an Australian law or court/tribunal order to retain the information.

Using and Disclosing Your Personal Information

We will normally use and disclose the personal information we collect about you for the following purposes:

  1. To communicate with you about current and new products and services offered or distributed by us, whether by email, SMS, telephone or mail.
  2. To communicate with you about news, events, or investor related information about us.
  3. To help us to understand the needs of our customers and to improve our products and services.
  4. To process your job application.
  5. To process your application for commercial credit.
  6. To administer our promotions.
  7. To respond to your complaints or requests.
  8. To contact you.
  9. To comply with our reporting obligations to regulatory authorities.
  10. Other uses which are reasonably necessary for our functions and activities.

We may disclose your personal information to organisations to whom we outsource functions, such as a mailing house, marketing agencies or other third party service providers, so that they can provide the services that we have contracted out to them. This may involve us disclosing personal information to organisations located overseas, including in the USA.

Using Government Identifiers

Although in certain circumstances we are required to collect government identifiers such as your tax file number, Medicare number or pension card number, we do not use or disclose this information other than when required or authorised by law, or unless you have voluntarily consented to disclose this information to any third party.

Requests to Stop Direct Marketing

You may at any time ask us to stop sending you direct marketing communications or being contacted by or on our behalf, by a particular means or at all. You can do this by simply emailing us at or by calling TBC and advising us of your request.

Access to and Correction of Your Personal Information

You have a right to access personal information that we hold about you, subject to certain exceptions set out in the Privacy Act. We will deal with all requests for access to personal information within a reasonable period. We may need to take steps to verify your identity before we can provide access. Requests for a large amount of information, or information which is not currently in use, may require further time before a response can be given. If we refuse your request we will write to you to explain why and how you can make a complaint about our decision.

Generally, if we are satisfied that your information needs correcting or if you make a request, we will take reasonable steps to amend any personal information about you held by us which is inaccurate, incomplete, out of date, irrelevant or misleading. Again we may need to take steps to verify your identity before we can make a correction. If we are not satisfied that your personal information is inaccurate, incomplete, out of date, irrelevant or misleading, and if you ask us, we will take reasonable steps to associate with that record a statement to the effect that you claim this to be the case. Again, if we refuse your request, we will write to you to explain why and how you can make a complaint about our decision.

To help us keep your personal information up to date, please let us know if your details change by contacting us (our contact details are below).

Google Analytics & Google Optimize

We use Google Analytics and its advertising features to promote our services at Maggie Beer Products. Google and other third parties automatically collect data about traffic to the Maggie Beer Products website via advertising cookies and identifiers. This enables us to display ads on other sites that are relevant to you, based on your previous visits to this site. If you would like to prevent your data from being used by Google Analytics, please click here:

We use Google Optimize for testing website content on our platform to provide the highest quality website experience, and review data via Google Analytics. If you would not participate in testing, please click on the same Google Analytics opt-out link:

Facebook Analytics

Facebook Insights is a platform that allows for data analysis on user interaction at the Maggie Beer Facebook and Instagram pages. The data which is automatically collected from users who interact with our pages, allows page admins to track usage and improve page performance.

Facebook Analytics is a behavioural analytics platform that helps admins understand the full journey of users to the pages and associated websites across multiple devices. Like Insights, the data is automatically collected with users who interact with our pages and website.

Facebook’s Privacy Policy is found out: If you would like to opt-out of seeing ads on Facebook based on information received from websites and apps, you can control this in your ad preferences:


Maggie Beer Products uses Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices.

If you would to not have your data tracked by Hotjar, please visit:

Liquor License

Maggie Beer Products Liquor License: 57704524

Maggie Beer Products supports the Responsible Service of Alcohol for respective states across Australia. Liquor must NOT be supplied or purchased to persons under 18. For specific legislation in your state or territory visit the Liquor Licensing Act 1997. If we suspect that you may be underage, you’ll be asked to present valid photo identification. We will not deliver to intoxicated persons. Liquor Licence: 57704524.


If you are concerned that we may have breached your privacy and wish to make a complaint, please write to our complaints manager using the details below. We will investigate your complaint and do our best to resolve it. We will respond to you within a reasonable period, which will generally be within 30 days of receiving your complaint.

Maggie Beer Holdings Ltd

Privacy Officer

2 Keith Street, Tanunda, South Australia

Tel: 08 8563 0204


If you are not happy with our response, you can contact the hotline of the Office of the Australian Information Commissioner (OAIC) on 1300 363 992 to make a query about your privacy rights, or to lodge a complaint about how we have handled your personal information. The OAIC has the power to investigate the matter and make a determination.

Changes to Our Privacy Policy

From time to time it may be necessary for us to update our privacy policy. We may notify changes to our privacy policy by posting an amended version on our website ( and the changes will take effect at this time. Our privacy policy is available on our website ( or you can obtain a copy by contacting us.